Forms of Collaboration
We recognize that every collaboration and partnership agreement with external innovators is unique to the innovation and parties involved. As a partner of choice for many innovators, here are some common ways we work together to commercialize ideas:
Patent/trademark licensing or purchase
Where innovators have existing patent or trademark protections, Kraft Foods may enter into licensing agreements or outright purchases of the patent or trademark.
Joint development agreements
Where innovators have unique and potentially protectable ideas, Kraft Foods may enter into joint development agreements or other collaboration agreements whereby the innovator's ideas may be protected for our exclusive use, perhaps jointly owned, with Kraft Foods underwriting the patent protection efforts.
Where innovators have unique capabilities that can be utilized to meet our needs, Kraft Foods may enter into an alliance or partnership where the complementary strengths of each partner are applied to drive value for both companies and a win for our consumers.