How Can We Create Mutual Value?
Kraft Foods is one of the world's largest food and beverage companies, employing hundreds of scientists and technologists, but we also recognize that innovation can come from many sources. While Kraft Foods has developed industry-leading capabilities across R&D, Consumer Research and all of our business processes, we still have a tremendous number of challenges which we believe can be addressed through alliances and partnerships.
We are looking for innovative solutions addressing our strategic growth needs. We recognize that other companies and entrepreneuers may be driving innovation relevant to our categories and we want to create win-win alliances and partnerships with solution providers where mutual value can be created. We have a proven track record of successful relationships across all of our business categories, ranging from major manufacturing alliances to small ingredient and technology development partnerships.
We know we can't do this alone. We are convinced that others have breakthrough ideas that we may not have thought of. We're looking for new partnerships to develop these ideas and to enhance and speed up our innovation, while helping our potential partners grow their businesses as well.
To learn more about ways we can work together, read through the various Forms of Collaboration.
Possible Compensation to You
If Kraft Foods is interested in using your innovation or working with you to develop your solution and the innovation is protected - or protectable - by a patent or copyright, we may negotiate with you for license rights or another more appropriate agreeement. Your compensation will be determined as a part of those negotiations.
If Kraft Foods is interested in using your idea and it is not protected (or protectable) by a patent or copyright, but is new to Kraft and we adopt it, Kraft may, at its sole discretion, grant you a nominal award. In no case will that nominal award exceed 5,000 $US.